The Northside Sun newspaper has a distribution of about 10,000 representing 25,000 readers. This assumes that the average number of readers per newspaper is 2.5 which is the national average based on studies by the National Newspaper Association. The newspaper is mailed to subscribers through the U.S. Postal Service and arrives at homes on Thursday with the regular mail. In addition, a limited number of promotional copies are distributed around our circulation areas in free racks. The Northside Sun Magazine has 15,000 free distribution through racks and counters throughout our area. We are also in offices and waiting rooms. Studies shows free magazines have 3 readers per issue which would make the readership of the magazine 40,000. The newspaper and the magazine together have a readerships of approximately 75,000.